Antony West (Author)

In our hyper-connected world, the potential for “digital cults” — online groups that leverage manipulation, misinformation, and intense social pressure to control adherents — is a growing concern. The internet provides a fertile ground for such phenomena: anonymity can embolden leaders, algorithms can create insular echo chambers, and constant connectivity can facilitate indoctrination and isolation from dissenting views. These cults can form around extreme ideologies, conspiracy theories, or charismatic but manipulative figures, drawing individuals into a reality disconnected from established norms. Recognising the warning signs and fostering critical thinking skills are essential for protecting ourselves and our communities from these insidious online threats. How can we protect ourselves from online manipulation and “digital cults”?