Antony West (Author)

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The concept of a “digital footprint” and its longevity.30th Sep 2025
The rapid advance of automation and artificial intelligence is fundamentally reshaping the future of work, prompting critical questions about not just employment, but also purpose… Read more: The concept of a “digital footprint” and its longevity.
What happens when technology outpaces our ethics?29th Sep 2025
Algorithmic “nudging” involves subtly influencing people’s choices and behaviours through carefully designed digital interfaces and personalised recommendations, often without their explicit awareness. From encouraging healthier… Read more: What happens when technology outpaces our ethics?
The environmental impact of massive data centres.28th Sep 2025
In the digital age, disinformation and conspiracy theories spread with alarming speed, often exploiting psychological vulnerabilities and echo chambers. People are more likely to believe… Read more: The environmental impact of massive data centres.
The ‘So What?’ Test: Why Your Story Needs a Purpose27th Sep 2025
The ‘So What?’ test. A story isn’t just a series of events; it has a point. It should make the reader feel something, think something,… Read more: The ‘So What?’ Test: Why Your Story Needs a Purpose
Exploring the potential for “digital dictatorships.”27th Sep 2025
The boundary between human and machine is increasingly blurring, as technological advancements offer new ways to integrate ourselves with artificial systems. From wearable tech that… Read more: Exploring the potential for “digital dictatorships.”

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